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Read your analytics
In short
See how many people opened one catalogue, and understand what the numbers include.
Result
You know how your catalogue is doing, and what the figures do not cover.
Before you start
- The catalogue is published and has had some visitors. Publish your catalogue
Opening analytics
Analytics are per catalogue. The Analytics button appears on the dashboard card of an active catalogue. Once you are on the page, the picker at the top Point 1 reaches every catalogue you own, whatever its status.
The four cards Point 3 are the headline figures, the chart Point 5 shows the shape of your traffic, and the table Point 6 gives you the last ten days as numbers.
Analytics for Brightside Cafe Menu
Track your catalogue performance and visitor insights.
Traffic overview
Daily page views over time
By day
Most recent 10 days
| Date | Page views | Unique visitors | |
|---|---|---|---|
| Sat, Mar 14 | 96 | 44 | |
| Fri, Mar 13 | 54 | 26 | |
| Thu, Mar 12 | 37 | 19 | |
| Wed, Mar 11 | 33 | 17 | |
| Tue, Mar 10 | 28 | 15 | |
| Mon, Mar 9 | 31 | 16 | |
| Sun, Mar 8 | 62 | 30 | |
| Sat, Mar 7Busiest | 118 | 54 | |
| Fri, Mar 6 | 47 | 24 | |
| Thu, Mar 5 | 34 | 18 |
- Point 1: 1Switch to another of your catalogues without leaving the page
- Point 2: 2Choose the period: 7, 30 or 90 days, and 30 is the one you start on
- Point 3: 3Four summary cards: total views, unique visitors, busiest day and daily average
- Point 4: 4Every card compares itself with the period of the same length before it, green for up and red for down
- Point 5: 5Daily page views over the period, with the dark pill on the most recent day
- Point 6: 6The last ten days, newest first, with the bars scaled to the busiest day of the whole period
What each number means
Total views
Every time one of your catalogue pages was opened in the period. A single person opening it five times counts five times.
Unique visitors
How many people opened it. Each person counts once a day, however often they come back that day.
Most popular day
The single busiest date in the period, with the number of views underneath. It shows a dash when there were no views at all.
Avg. views / day
Total views divided by the whole length of the period, so a catalogue published halfway through a 30 day window still divides by 30 and looks quieter than it is.
The date range
Date range
Default: 30 daysHow far back to look. Every plan gets all three. The comparison underneath each number is against the period of the same length immediately before, so 30 days is compared with the 30 days before that.
When there is nothing to compare with
If the earlier period had no traffic, the line reads No views in the previous 30 days
rather than a misleading percentage. When both periods are empty it reads No change vs previous 30 days
.
What the numbers include
- Your own visits count. Opening your own catalogue to check it adds a view.
- Days are counted in UTC, not your local time. A visit late in the evening in Europe can land on the next day.
- Visits to the private preview address do not appear here, but they do count towards your traffic limit.
- There is no breakdown by item, country, device or where people came from. Views and visitors over time is what Quicktalog records.
- Scans of a QR code are not counted separately. They arrive as ordinary visits.
- The Busiest badge in the table marks the busiest day of the whole period, so on a 30 or 90 day range it is often not among the ten days shown.
These figures will not match your own analytics
If you have added your own Google or Meta tags, their numbers will be lower, because Quicktalog deliberately leaves signed in browsers and previews out of those tags while still counting them here.
Three places, three numbers
| Where | What it shows | How fresh |
|---|---|---|
| This page | One catalogue, over 7, 30 or 90 days. | Read live each time you open it. |
| Dashboard Overview totals | All catalogues together, all time. | Built once a day, early in the morning UTC, so it lags and can read lower. |
| Dashboard Usage traffic meter | All catalogues together, this 30-day period, against your plan. | From the same daily figures as the totals. |
Where
What it shows
How fresh
Where
What it shows
How fresh
Where
What it shows
How fresh
Trust this page for anything recent
When the two disagree, the analytics page is the one reading your traffic directly.
The traffic limit
Your plan includes a number of page views per 30 days, counted across all your catalogues together. The count resets 30 days after the day you signed up, and every 30 days after that, in UTC. The Usage tab names your next reset date.
| Plan | Page views per 30 days |
|---|---|
| Starter | 500 |
| Basic | 2,000 |
| Pro | 5,000 |
| Growth | 15,000 |
| Premium | 40,000 |
Plan
Page views per 30 days
Plan
Page views per 30 days
Plan
Page views per 30 days
Plan
Page views per 30 days
Plan
Page views per 30 days
The Usage tab shows a Traffic meter that warns you at Near limit once you pass four fifths of it, and reads Limit reached after that. Going over can take your catalogues offline until your period turns over or you move to a bigger plan.
Messages
What the messages mean4
| What you see | Why | What to do |
|---|---|---|
Error loading analytics | The figures could not be fetched. | Reload the page. The numbers are read fresh each time, so nothing is lost. |
Unable to load analytics data at this time. Please try again later. | The line under the error above. | Try again in a few minutes. |
You've reached your traffic limit | Your catalogues were opened more times this period than your plan allows. | They go back online by themselves when your next 30-day period starts. A bigger plan brings them back right away. |
Traffic limit reached | The tooltip on a greyed out Activate option, for the same reason. | Check the Usage tab to see how far over you are. |
What you see
Error loading analytics
Why
What to do
What you see
Unable to load analytics data at this time. Please try again later.
Why
What to do
What you see
You've reached your traffic limit
Why
What to do
What you see
Traffic limit reached
Why
What to do
An empty catalogue shows zeros, not a message
A catalogue nobody has opened shows 0 in every card and a flat chart. There is no separate message to say there is no data yet.